The negativity bias is our propensity to focus on unpleasant events and to notice them more easily. This negativity bias, often referred to as positive-negative asymmetry, occurs when we experience the pain of a reprimand more strongly than the delight of praise. According to psychological studies, negative bias affects a person’s motivation to finish a task.
When an incentive is presented as a way to obtain something, people are less motivated than when it is presented as a way to prevent something from being lost. This may influence your desire to work towards a goal. You’re more prone to think about what you might have to give up in order to reach your goal than what you stand to gain from continuing to strive towards it.
Read More: How to stop Negative thinking?
Examples of Negative Bias
- Overall, your performance assessment at work was quite good and highlighted your accomplishments and excellent performance. You find yourself obsessing over a few helpful criticisms that highlight your opportunities for improvement. The few unfavourable remarks in your evaluation make you feel angry and irritated instead of pleased by the positive parts.
- Following a disagreement with your partner, you find yourself dwelling on all of their shortcomings. You focus on all of their flaws rather than recognising their positive traits. Positive qualities are neglected, and even the smallest flaws are magnified.
- Years have passed since you embarrassed yourself in front of your friends, yet you can still clearly remember it. Your buddies have most likely completely forgotten about it, but you still feel embarrassed by it.
Read More: Reframing Negative Thoughts for a Positive Life
Where does this Negative Bias stem from ???
Evolution probably contributed to our propensity to focus more on negative things and ignore positive ones. It was actually a matter of life and death earlier in human history to pay attention to unpleasant, harmful, and bad threats in the world. The odds of survival were higher for those who were more aware of the danger and the negative things going on around them. This implied that they also had a higher chance of passing on the genes that increased their sensitivity to danger.
In Relationship
Your relationships may suffer significantly as a result of the negative bias. People may expect the worst from others as a result of this bias, especially in tight partnerships where people have known one another for a long period. For instance, you may enter the conversation with your defences already in high gear because you have a negative expectation of how your spouse will respond to something. The outcome is frequently animosity and arguments.
When it comes to relationships, it’s helpful to keep in mind that criticism typically carries a lot more weight than praise. It’s also critical to recognise our own propensity to focus on the negative. Knowing this innate human propensity can help you quit anticipating the worst and concentrate on finding methods to give others a break.
Read More: Psychology of Concentration
People’s Views People also have a tendency to concentrate more on unfavourable information when establishing opinions about other people. Studies have demonstrated, for instance, that when participants are presented with both “good” and “bad” adjectives to characterise someone else, they tend to give the negative descriptions more weight when making an initial impression.

According to the authors, the study demonstrates that this fading affect bias is not a retroactive memory error but rather actual emotional fading, and it should be seen as proof of healthy coping mechanisms at work in memory. They go on to say that Sigmund Freud’s notion of repression should not be confused with this. According to this study, people do recall unpleasant experiences, they just do it in a less negative light.
Of course, not everyone has a nice existence. The fading effect does not work for everyone, as evidenced by the fact that 17 out of the 229 participants in eight assessed trials with diary entries recorded experienced more painful than pleasant events.
Emotions that are unpleasant and those that are pleasant tend to fade equally in people with mild depression 330 participants in a new study that the review authors will publish recalled six emotionally charged events from their lives and rated each one. The subjects’ degrees of depression were also evaluated. The researchers discovered that a bigger disruption of the fading affect bias was linked to higher levels of depression.
However, the bias “suggests that autobiographical memory represents an important exception to the theoretical claim that bad is stronger than good and allows people to cope with tragedies, celebrate joyful moments, and look forward to tomorrow” for those who are not depressed, according to the authors.
Read More: Optimism Bias: Why We Ignore Risks and Overestimate Success
Ways to Get Rid of Negative Bias
Your mental health may suffer as a result of the negativity bias, leading to: Think about the dark damage the bonds you have with your loved ones. Make it challenging to keep a positive attitude about life. Thankfully, there are actions you may take to combat the propensity for pessimistic thinking and alter your perspective, such as:
1. Put an end to your negative self-talk
Take note of the kinds of thoughts that are going through your head. You may find yourself thinking things like “I shouldn’t have done that” after an incident occurs. Your thoughts about others and yourself are shaped by this self-defeating dialogue.
2. Recast the circumstances
Your interpretation of events is greatly influenced by the way you speak to yourself about them, people, and experiences. Look for ways to recast the events in a more positive perspective whenever you find yourself interpreting things negatively or concentrating primarily on the negative aspects of the scenario. This doesn’t mean dismissing potential hazards or wearing rose-coloured glasses—it just requires concentrating so that you give fair and equal weight to pleasant happenings.
3. Create Novel Patterns
Find a positive activity to distract yourself from your negative thoughts when you find yourself dwelling on them. For instance, make a conscious effort to shift your focus to something that makes you happy if you find yourself mentally reliving an unpleasant experience or result.
4. Cherish the Good Times
Positive experiences require more effort to be recalled, so it’s critical to focus more on positive outcomes. You must work more to achieve the same effect from pleasant situations as you may from bad ones, which may be swiftly conveyed and kept in your long-term memory. Therefore, when something wonderful occurs, pause and give it your whole attention. Play the scene over and over in your mind, concentrating on the lovely emotions it brings back.
References +
Cherry, K. (2023, October 6). What is the negativity bias? Verywell Mind. https://www.verywellmind.com/negative-bias-4589618
Kensinger, E. (2007, August 28). New study suggests we remember the bad times better than the good. Association for Psychological Science. https://www.psychologicalscience.org/news/releases/new-study-suggests-we-remember-the-bad-times-better-than-the-good.html
Williams, S. E., Ford, J. H., & Kensinger, E. A. (2022). The power of negative and positive episodic memories. Cognitive, Affective & Behavioral Neuroscience, 22(5), 869–903. https://doi.org/10.3758/s13415-022-01013-z
FAQs
1. What is the positivity bias?
The positivity bias is the tendency for people to remember positive experiences more vividly and accurately than negative ones, especially as they age.
2. Why do we tend to focus more on positive memories?
Our brains may prioritize positive memories to support emotional well-being and help us maintain a more optimistic outlook on life.
3. How does age influence the positivity bias?
Older adults are more likely to exhibit a stronger positivity bias, focusing more on uplifting memories and filtering out negative ones.
4. What role does positivity bias play in mental health?
It can protect against stress and depression by reinforcing positive emotions and promoting resilience in the face of challenges.
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