Awareness

What is the Peltzman Effect?

The theory known as the Peltzman effect postulates that individuals respond to safety laws by engaging in more dangerous activities, which balances out cautious behaviour. An illustration of this would be someone getting into a car, fastening their seatbelt with caution, and adjusting their mirrors, but then accelerating quickly onto the highway. In this instance, making sure seat belts are fastened and mirrors are positioned correctly gives the impression that driving at high speeds is not as dangerous as it is.

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The Peltzman Effect was first investigated in vehicle safety after new safety regulations were implemented in the late 1960s, even though it is currently used in a variety of fields, including extreme sports, health-related activities, and financial investments. It was discovered that although the likelihood of dying in an accident was decreased by these new safety precautions, the safety advantages had been outweighed by an increase in the number of accidents that occurred, meaning that there was no real drop in the number of automotive deaths.

Peltzman concluded that although these safety precautions made car occupants safer, they also made bystanders—like pedestrians and other drivers—more likely to die in collisions. According to the Peltzman Effect, this occurred because drivers were more willing to drive recklessly since they thought there was a decreased danger, thereby negating the benefits of the safety precautions.

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History 

Economist Sam Peltzman initially described the Peltzman Effect in his 1975 research “The Effects of Automobile Safety Regulation,” which was published in the Journal of Political Economy. Peltzman intended to investigate if the introduction of new automotive safety regulations in the late 1960s—such as seatbelt laws and enhanced car safety technologies—would result in a decline in the number of fatal car accidents. 

In the end, Peltzman discovered that there had been no decline in the number of car deaths. He postulated that this was because drivers felt safer, which led them to take greater chances when driving, increasing the chance of an accident. The Peltzman Effect is the name given to this theory subsequently.

Following Peltzman’s 1975 publication, several additional researchers carried out comparable experiments on risk behaviour. For example, in response to the British government’s consideration of enacting a seat belt regulation, John Adams, a geography professor at University College London, produced research in 1981 on the effect of seat belts on highway fatalities.

Adams claims, “It seems that laws that shield motorists from the consequences of reckless driving also promote reckless driving. The main result of seat belt laws has been a transfer of risk from individuals in automobiles, who are already best protected, to people outside of cars, who are the most vulnerable, such as cyclists and pedestrians.

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These additional results about the relationship between behaviour and risk perception were combined with Peltzman’s findings to form the idea of “risk compensation.” Building on Peltzman’s results, the term “risk compensation” now refers to how people modify their behaviour according to their perception of risk; in other words, people tend to be more cautious when they perceive a higher danger and less cautious when they perceive protection.

Consequences 

A critical potential application of the Peltzman Effect pertains to the COVID-19 pandemic, specifically to the impact and effectiveness of vaccination campaigns. Based on the Peltzman Effect, we would predict that people who have received vaccinations may feel more secure and engage in riskier behaviours that could aid in the spread of the virus. Additionally, as more people receive vaccinations, these behaviours may increase as people may believe that there are further reduced risks from herd immunity, even though it will take time for this widespread immunity to be achieved.

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Furthermore, while encouraging people to get vaccinated with positive messages about the safety benefits of vaccinations may be useful, it may also result in a decreased perception of risk among those who have received the immunization. Therefore, the advantages of immunization campaigns in decreasing the spread of COVID-19 may be somewhat offset by the possibility that those who receive vaccinations may engage in more social interactions and take fewer safety precautions because their risk perception will be lower.

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Controversies

Regarding the Peltzman effect and the validity of the findings from Peltzman’s 1975 study, there has been conflicting data. For example, a 1977 examination of Peltzman’s initial data revealed multiple inaccuracies and also revealed that Peltzman’s model was unable to forecast mortality rates before legislation.

Furthermore, although one research has connected safety precautions to a rise in dangerous conduct, other research has shown no connection between safety precautions and dangerous behaviour. For instance, a 2003 study found no evidence that increased seat belt usage had a significant impact on driving behaviour, which is in contrast to Peltzman’s findings. The study discovered a correlation between seat belt laws and a decline in traffic fatalities.

References +
  • The Peltzman effect – the Decision lab. (n.d.). The Decision Lab. https://thedecisionlab.com/es/reference-guide/psychology/the-peltzman-effect
  • Peltzman Effect definition | Psychology Glossary | AlleyDog.com. (n.d.). https://www.alleydog.com/glossary/definition.php?term=Peltzman+Effect
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