The Gen Z are increasingly getting into the arena of ‘fake-flexing’, which is described as the presentation of one’s lifestyle that does not correlate to actual monetary worth. For those who do not have the means to afford such expensive flexing, unusual means and solutions have come up. If you do not have the money, you can simply buy videos and stories of the places you dream about and upload it in your story or you could simply pay to get tagged in such stories.
From lying about going to Bali on a vacation to posting someone else’s Coldplay tickets to posting Karan Aujla concert videos for Rs. 100 only, this trend has it all. What makes it even more compelling is the fact that it needs to be addressed in terms of whether or not it qualifies as self-affirmation. However, many influencers and social media users have claimed that it is simply the tool for further validation from peers and society in general.
Understanding Fake Flexing
Fake-flexing happens when one advertises their life in front of peers on social media under curated images and posts that seem extravagant and speak of wealth and success. This trend, more prevalent among influencers or celebrities, always speaks of the ideal lives these influencers portray. But the thing is, many of these celebrities are not as financially well-off as they seem. An example would be the living paycheck to paycheck celebrity despite all the seeming lavishness in their lives. It shows that really, there is a lot of difference between the actual celebrity living and the flashy facade presented to the masses.
See that line between worlds, that divides people on the grounds of financial status This line is what breeds the desire for showing off wealth. Fake flexing, even at its best, would always be flaunting an extravagant lifestyle on social media under arrangements of images and posts raising a kind of wealth and success talk. It would usually be this way with the influencers or celebrities who always put out a more idealized image of their life even if they do not have the means to live it. This speaks volumes for the difference between appearances and reality in the world of celebrityhood.
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The Role of Social Media
Currently, social media platforms are a happy place for those active in fake-flexing. Also big platforms such as Instagram and facebook encourage the alteration of one’s online identity. It is seen that Gen Z relies mostly on these tools, which often switch their appearance and self presentation from one form to another every time he or she faces a different audience.
A recent example of it is the coldplay concert where people lied about owing the coldplay tickets and more recently having Dua Lipa’s Concert tickets. The desire for authenticity often accompanies the pressure associated with exposing certain forms of fake identity, which has caused most young people to present exaggerated lives.
Seeing people doing unusual things to appear rich and desirable, a new business model has emerged on social media. These businesses help influencers and others satisfy this exact need for validation. Accounts like GetYourFlex and AuraMark create fake accounts and put up Stories priced anywhere from Rs.65 to Rs.300. Buyers can choose from among events they want to be tagged in, and even the accounts that tag them. The founder of GetYourFlex, requesting anonymity, says, “This month, we earned about ₹35,000 within a week. Gen Z cares about social media approval, so we’re fulfilling this need.”
The Influence of Influencers
The fake flexing trends are set by influencers, which then the followers are made to feel that they also have to imitate. Such lives as shown in the aspirational figures set a high bar for success and happiness. This eventually leads to the continuing cycle of comparison and for most people results in a feeling of worthlessness.
There is an abundance of examples on how fake-flexing has seeped into contemporary digital narratives, such as in trends like “day in the life” vlogs or luxury hauls. Such formats render glamor to consumerism and often convince audiences that material possessions equal satisfaction.
Motivations Behind Fake Flexing
The motivations for engaging in fake flexing can be complex:
Self-Affirmation
For many, exhibiting a glamorous lifestyle becomes a symbol of confirmation of one’s identity. This helps make individuals appear as confident, successful, and self-empowered in a society where worth has often been equated with money. Thus, showing an idealized self can actually reinforce positive self-perceptions, giving them a sense of control in controlling their lives. Through these means, individuals enable themselves to be active participants in their own lives’ narratives regardless of the pressure around them.
Validation Seeking
On the other hand, fake flexing could be a manifestation of a deep-seated need for validation. Most Gen Z teens post images and videos on social media because they tend to thrive in the cut-throat and competitive workings of this generation. A world where ‘likes and comments’ often predicate personal worth, receiving scorecards through the numbers of likes or comments on posts is a temporary self-esteem booster. However, it brings forth anxiety about keeping that facade. The constant pursuit of approval develops dependence on external validation, thereby making it difficult for people to cultivate inner worthiness. In the end, the personal quest for validation consumes real relationships and makes it impossible to express oneself authentically.
The Impact on Mental Health
The implications of this trend for mental health are significant:
- Culture of Comparison: Social media keeps an indefinite comparison going, causing inadequacy and anxiety among its users as they do not measure up to the idealized lives visible online. The self-objectification typical of young women increases such feelings, pushing them to usually modify their self-presentation to seek approval.
- Financial Pressure: It also compels individuals, if that keeps them in line with perceived actions of others, into financial strangulation. Such a cycle creates a paradox because in the end, seeking validation through material display ultimately becomes antithetical to true self-worth.
- Authentic Movements: These are movements that surfaced as a consequence of the anxiety bred into the fake flexing effects. Trends and posts, which appeal to post real moments or struggles, were also one of the counters to this online. A good example is the digitized reality. This idea emphasizes the value of vulnerability and transparency for authentic relationships.
- Real Expression Platforms: Emerging platforms focusing on authenticity rather than curated content, have borne testimony to an increasing demand among users for the unvarnished realities of life. They allow the individual to present his or her true self, free from pressures of perfectionism.
Navigating Fake Flexing
As Gen Z grapples with the complexities of identity and social media influence, here are some actionable tips for navigating fake flexing:
- Practice mindfulness: Pay attention to how social media affects your mood and self-image. Take a break if ever you feel overwhelmed about it. Continuously evaluate how you respond emotionally to the things you encounter in social media for the sake of being aware of how they affect your life.
- Curate your feed: Instead of following accounts that feed celebrity-known perfection, look for those accounts that inspire realness and positivity. Look for those diverse voices and experiences that are aligned with your values but still encourage real dialogues.
- Introspect: Ask yourself why you would post something. Is it a validation craving or genuine happiness? Ask yourself how your online self compares with your true self and your personal goals.
- Accept Imperfection: Here be a taste of real life, flaws included-since this facilitates a sense of community and connection. Realizing that everybody goes through stuff has probably been enough to create a better environment for you and everyone else.
Conclusion
The trend of fake flexing among Gen Z encapsulates a broader cultural shift towards curated identities influenced by social media dynamics. While it can serve as a form of self-affirmation for some, it often masks deeper issues related to validation and mental health. As this generation continues to navigate the complexities of identity in a digital age, understanding the motivations behind fake flexing will be essential in fostering healthier online interactions and promoting authenticity over superficiality. By encouraging open discussions about these topics, society can help empower young individuals to embrace their true selves without succumbing to external pressures.
References +
- CORQ. (2023, September 4). Social Flex founder explains what Gen Z wants from brands. CORQ. https://corq.studio/insights/social-flex-what-gen-z-wants/
- View of flexing, the fake rich phenomenon. (n.d.). https://ijsr.internationaljournallabs.com/index.php/ijsr/article/view/1998/1175
- Yusuf, Nanang & Yusuf, Dewi. (2024). Flexing, the Fake Rich Phenomenon. Journal of Social Research. 3. 10.55324/josr.v3i4.1998.
- Sharma, N. (2024, December 21). Fake flexing: How Gen Z is buying glam digital personas. Hindustan Times. https://www.hindustantimes.com/htcity/fake-flexing-how-gen-z-is-buying-glam-digital-personas-101734521906406-amp.html
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