India cricket legend, Sachin Tendulkar, has taken to X, formerly known as Twitter, to express his dissatisfaction regarding an advertising video that has recently surfaced, featuring him and also mentioning his daughter. The video introduced a gaming app to its audience, claiming that its users can earn easy money by using it. It further uses AI technology to fake a celebrity endorsement, as the video shows Sachin Tendulkar saying that his daughter, Sara Tendulkar, uses the app. It misleads users further by adding that she earns a large figure of 1.8 lakhs per day.
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
— Sachin Tendulkar (@sachin_rt) January 15, 2024
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
The cricket veteran has asked fans to be watchful for such deceptive marketing strategies, stressing the need to uphold integrity and authenticity in all kinds of media. Tendulkar proceeded to caution his followers about the possibility of falling victim to fraud. He emphasized the importance of digital citizenship and advised his audience to confirm the legitimacy of any material before relying on or sharing it. The former cricketer addressed the need for social media platforms to monitor and address such growing concerns. If this isn’t done, companies can easily take advantage of the fact and exploit potential customers. These platforms need to act rapidly to curb the spread of disinformation and deep fakes. This issue brought attention to the consequences of spreading false material and deep fake technology, also underlining that this is only one such instance out of many more that are taking place around the consumers of social media.
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Sachin Tendulkar has not only brought up the issue to stand up for himself but also to keep his followers informed and safe. He emphasized the need to educate people about the perils of deep fakes and false information. This means that people, as consumers, should be able to identify the legitimacy of the information that they are being provided with. Checking reliable sources and raising questions are necessary to tackle this. He believes that users should not accept anything at face value, and always verify accuracy. He counsels social media firms to invest in cutting-edge technologies that not only allow people to report and verify dubious information but also recognize and flag deep fakes.
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Tendulkar further called for cooperation between the general public, social media firms, and academic institutions to protect people from falling prey to misinformation. Including media literacy instruction in school, curricula is one way for educational institutes to enable their students to assess and analyze various information sources. Social media companies can limit the spread of misinformation by investing in cutting-edge technology that can recognize deep fakes. The public can spread information about any misinformation that they recognize being spread, and alert people around. The use of AI can go both ways. While the video in question has misused it, the same technology can be used to limit such occurrences. The use of artificial intelligence (AI) methods and picture recognition software can help in detecting counterfeit materials and alert people of their potential forgery.
By establishing a collaborative atmosphere to recognize and erase false content, social media companies can encourage users to be cautious and report any problematic information. Working together, the impact of inaccurate information can be reduced significantly. Collaborations between social media firms and trustworthy news sources can increase the ability to provide users with accurate and reliable information. Sachin Tendulkar’s post read, “These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.” He further says that social media platforms should be responsive towards reported complaints, and that “swift action from their end is crucial to stopping the spread of misinformation and deep fakes.” His concerns were shared by many, including the Union Minister of State for Entrepreneurship, Skill Development, Electronics & Technology, Rajeev Chandrasekhar, who thanks Sachin Tendulkar for his tweet.
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