The interplay of fear, uncertainty, and trust significantly influences consumer purchasing behaviour, especially during crises. A classic modern example of this remains the COVID-19 pandemic. Understanding these psychological factors can provide insights into how and why individuals respond the way
PANDAS (Pediatric Autoimmune Neuropsychiatric Disorder Associated with Streptococcal infections) affects children with scarlet fever or strep throat and tends to develop the symptoms of this disorder. Furthermore, genetic predisposition or recurrent infections might contribute to its pathology. Studies have displayed
Have you ever fallen sick and had an unusually odd dream? Was it so weird and frightening that you remember it even after years? Did you wake up in a completely confused state only to find your body still burning with
When I say, “The third week of March 2020”, what do you remember? The Lockdown, right? Imagine you lived separately from your family for work and had to manage the lockdown all alone. The first few months felt relaxing and
Pica is an eating disorder characterized by the compulsive consumption of non-food items. This condition occurs across different demographics, most notably in children and pregnant mothers. Apart from its negative health impact it also has dangerous implications on the well-being
What comes in front of your eyes when you hear the word ‘LEADER’? A strong, assertive and outspoken person standing in front of thousands of people and giving a speech. This is the common image of a leader that has been
Anxious about your upcoming exams? Oh, that’s fine. You’ll do well. Is your mother sick? So you’re afraid something might happen to her? Don’t worry. Things will get better. Worried that you might be late for your first interview if
The Misophonia is also described as a word “hatred of sound” and is like more than just a dislike for such certain noises. It is a neurological disorder, and It affects everyday activities and may trigger intense emotional or psychological
Culture is defined as “the totality of socially transmitted behaviour patterns, arts, beliefs, institutions and all other human work and thought characteristic of a community or peculiar to a society or class”. It is the total of the attainment and
From the second we open our eyes to the moment we close our eyes again for the day. From that five-minute snooze break in the morning to deciding on a topic for an essay/project. We are making several small and
